ACTIVITY SCHEDULE AND SPONSORSHIP GENERATION FOR RIO FERDINAND’S VISIT TO LAGOS STATE

PUBLICITY: Pre Event

• Radio Hype to sensitise public on arrival
• SMS quiz on Rio and Man U
• Winners to be computer generated to win signed memorabilia, tickets to fan events and 2 tickets to watch Man U league match next season.

DAY 1: Friday 06/06/08

1. Branding of VIP Lounge for interview on arrival.
2. Branding of special interview area at Hotel:
3. 30mins Appearance in 2 media houses. Backdrop sponsorship
4. Night out with Rio, Party at Exclusive Night Club. (Invitation Only)

DAY 2: Saturday 07/06/08

• Training session at Teslim Balogun Stadium with children under 16 years.
• Signing of autographs at Galleria or Palms – Branding of  backdrops
• Appearance of selected media houses – Branding of backdrops
• Evening with Rio- MAN U fans host Rio – Photographs & Autographs session with Rio – Venue Branding & backdrops

DAY 3: Sunday 08/06/08

• Kick- Off of street football –  Sponsorship
• Hotel Interview with Media Houses – Branding of Backdrops
• Autograph Signing/ Photo session – Branding of Backdrops
• State dinner with the Governor – Sponsorship